Walnut Wheels engages people wherever they are in the community. The mobile unit travels within Walnut Hills to provide fun and educational programing for neighborhood residents. The nature of walnut wheels is multipurpose—ranging from a musical venue to a mobile food delivery service, and everything in between—so they needed an identity system that was both malleable and attention grabbing to build brand recognition throughout the community.
Michelle D’Cruz and her team named the initiative and created a vibrant visual identity system with the ability to flex and shift based on programming needs.
