In September 2019, we joined forces with behavioral health experts across the state to create a pilot project for National Suicide Prevention Month. This statewide initiative encouraged individuals to become trained in the suicide prevention tactics of Question, Persuade, and Refer (QPR). While experts recognized the need for increased public awareness and training, support was needed to bring the vision to life.
Our team, under the leadership of Michelle D’Cruz, named and branded the initiative and created supporting digital assets—including a website, social media posts, ads, and email blasts to drive registration for QPR trainings.
As a result, 1665 people across 25 suburban and rural counties became certified in the suicide prevention tactics of Question, Persuade, Refer.