Our team created a series of videos for the Ohio Department of Mental Health and Addiction Services, as well as a set of targeted advertisements. The goal was to spread awareness of mental health resources for parents of kids age 13-26 in Ohio.
We developed character-driven videos in partnership with OMHAS’s subject matter experts, as well as in consultation with communities of caregivers who have lived experience seeking and sustaining treatment for their young dependents.
Between May 11 and June 8, 2021, the campaign was successful in receiving 953,593 impressions and 564,101 engagements, with an engagement rate of 59.22%, showing a desire to learn more about mental health resources in Ohio.
The final series served as both an entry point and as a touchstone for individuals supporting their loved ones through a continuum of care. Over the course of just 3 weeks of paid advertising, engagement increased 350% week over week—demonstrating unprecedented engagement and a true hunger for resources.
