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Logo Lab is a 1:1 workshop to translate your vision for your business or initiative into a tangible logo and custom color palette.

The Fall 2025 Logo Lab cohort has closed with six new business logos created! Keep an eye out for business spotlights on our socials.

Interested in learning more about the next Logo Lab? Email us at shoutout@mdc.studio and you’ll be the first to know about our next sessions.

Jump to: About | Details | Logistics | Portfolio | Register

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We believe that great design should be accessible for all. And so, we are offering two, value-driven design sprints to help get new ventures up and running. You’ll collaborate directly with our designers to craft a custom logo and color palette for your business or initiative.

MDC is a full-service design and communications studio. Our mission is clear: to uplift people and places and create positive, lasting change through human-centered design. We harness our creative capacities to share resources, forge community connections, and tell the compelling stories of emerging brands.

We are passionate about supporting community members from the ground up. So, for a limited time, we’re launching Logo Lab—to get back to our roots and work 1:1 with small businesses and non-profits. 

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75 minute kickoff sessions


1. Book Your Session

You’ll register and reserve your in-person 1:1 consultation.

2. Bring Your Ideas

Come prepared to dive deep. We’ll ask questions to understand your vision, style preferences, and audience.

3. Review Your Logo and Brand Color Palette

With a quick turnaround, you’ll receive a custom logo concept and curated brand color palette for your review.

4. Launch Your Brand

We’ll apply your feedback and deliver your final, ready-to-use logo file and official color palette—the foundation for your brand.

*Interested in registering?

Email us at shoutout@mdc.studio. You’ll be the first to know about our next in-person and virtual Logo Lab dates!

We understand that finances can be tight when building a new business. So, we’re offering a reduced rate of $475 during Logo Lab. This includes all 1:1 services, your custom logo, & brand color palette.

We are also offering add-ons as a follow-up to the Logo Lab design sprint:

  • Business Card: $115
  • 4-page Squarespace website* (includes Home, Services, About/Team, and Contact page): $950
  • Social Media Starter package (includes up to 6 custom graphics): $350

If you are interested in adding any of these services to your package, email shoutout@mdc.studio to let us know.

*Note: Copy is to be provided by Client, with assistance and direction from MDC. Client is responsible for all hosting and domain fees



1. Scope of Work (The Logo Lab)

The Studio agrees to provide the Client with the following specific deliverables as part of the limited-time Logo Lab service:

  • Custom Logo Design: Delivery of one (1) primary logo concept based on the Client’s provided brief and discovery session.
  • Brand Color Palette: Development of a supporting color palette (typically 3-5 colors) with corresponding color codes (e.g., HEX, RGB, CMYK).
  • Revisions: The Studio will provide a maximum of one (1) round of revisions to the primary logo concept. Additional revisions requested by the Client will be billed separately at an hourly rate of $65/hr.
  • Final Files: Upon final approval and receipt of all payments, the Studio will deliver the logo files in common formats (PNG, EPS).
  • Exclusions: Logo Lab project deliverables will not include full brand style guides, stationery design, social media graphics, copywriting services, or font licensing fees.

2. Client Responsibilities

The Client agrees to actively participate in the process by:

  • Providing Content: Delivering all necessary information, existing brand assets, and content requested by the Studio promptly (e.g., brief answers, inspiration). Delays in providing materials may extend the project timeline and incur additional fees.
  • Feedback & Approval: Providing clear, consolidated, and timely feedback within one (1) business day of receiving design concepts.

3. Project Timeline

By design, the project is planned to be a fast moving engagement. The entire process is scheduled to be completed within a maximum of two weeks from the date of your in-person session. This timeline is contingent upon the Client meeting the feedback deadlines outlined in Section 2. Client delays may extend the project timeline and incur additional fees. 

4. Fees and Payment 

Total Fee: The total fixed fee for the Logo Lab service is $475.

Payment is due at registration.

5. Intellectual Property and Ownership

Studio Ownership: The Studio retains all copyright and intellectual property rights to any design concepts that are not chosen by the Client or designs created during the process that do not become the final approved logo.

Client Ownership: Upon final approval, the Studio assigns to the Client the exclusive, perpetual, worldwide right and license to use the final, approved logo design and color palette for all business purposes.

6. Portfolio Rights

The Client agrees that the Studio retains the right to display the completed project and design process in its professional portfolios, websites, social media, and other marketing materials for promotional purposes.

Download the Logo Lab Terms of Agreement here.

We can’t wait to work with you!

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